The colors selected for your brand identity, website, and custom images have an impact on the way your current and potential customers perceive your brand. The science and psychology behind colors is important to consider when creating a brand’s identity or working with existing color palettes while creating websites. You want to be sure the overall color scheme provokes the proper response from your prospective web visitors. Below is the science behind color from the U.S. cultural perspective.
Let’s face it – templated websites are cheaper. On top of that, a lot of templated web companies boast that they include ‘SEO’. On the surface, it’s understandable why it would be intriguing to go with an inexpensive solution that includes a basic level of Search Engine Optimization. However, in a competitive digital landscape, you can’t afford not to have an optimized website that is customized to your audience and search engines.
Is it time to redesign your company’s website? Following are three common signs that suggest it’s time to redesign your website.