The following blog has been written to better educate users about the current Google testing offerings, as well as a technical walk-through of their Google Content Experiments tool.
A/B testing tools are a powerful method of making informed decisions and making improvements to a specific set of key performance indicators (KPIs).
Website testing can be a daunting task. While it is important to find the platform that’s right for your business and to carve out some time for designers and engineers to create the tests – interpretation of the experimental data can cause its own sorts of pain. To help new testing specialists cope, we have developed short list of some of the most important bullet-points to keep top of mind as you begin and run an effective test.Read More
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