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Articles in The 'website-testing' Tag

May 11 2016

Using Analytics to Create Content Experiments

by Jason Brewster

The following blog has been written to better educate users about the current Google testing offerings, as well as a technical walk-through of their Google Content Experiments tool.

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March 17 2016

A/B Testing Tips for Gauging User Experience

by Jason Brewster

A/B testing tools are a powerful method of making informed decisions and making improvements to a specific set of key performance indicators (KPIs).

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June 24 2015

5 Important Questions to Ask About Website Testing

by Jason Brewster

Website testing can be a daunting task. While it is important to find the platform that’s right for your business and to carve out some time for designers and engineers to create the tests – interpretation of the experimental data can cause its own sorts of pain. To help new testing specialists cope, we have developed short list of some of the most important bullet-points to keep top of mind as you begin and run an effective test.Read More

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