Articles in The 'WOMMA' Tag

MoreVisibility Twitterchat September 29

by Danielle Leitch

Recap of “Conversion Rate is Dead” webinar with WOMMA, and discussion of announcement of Google Analytics Premium Service
Thursday September 29, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, September 29 and discussed the importance of utilizing web analytics to understand the effectiveness of your online marketing and website performance. Specific topics included:

• The current definition of what a “conversion” is
• Selecting the right web analytics platform based on your goals and needs
• Measuring social media, including Klout
• An introduction to Google Analytics Premium for enterprise level websites

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

MoreVisibility Twitterchat September 22

by Danielle Leitch

Special Guest Pat McCarthy, Social Media Coordinator & Blog Editor for WOMMA
Thursday September 22, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, September 22 with WOMMA’s Pat McCarthy, live from Social Media Week Chicago. We discussed the importance of word-of-mouth marketing and customer engagement.

• Encouraging customers to comment, share and talk about brands
• Measurement of engagement – beyond just likes and follows
• The future of engagement will be to create even more relevant and valuable content for audiences

MoreVisibility is pleased to offer a special webinar, Conversion Rate is Dead: Long Live Meaningful Metrics, Real Insights & Actual Analysis! Important: what really is a conversion and what are common pitfalls? next Wednesday, September 28 at noon EST. For more information or to sign up:     http://morevisibility.eventbrite.com/

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.