Articles in The 'word of mouth' Tag

MoreVisibility Twitterchat August 4

by Danielle Leitch

Creativity in Marketing
Thursday August 4, 2011

MoreVisibility’s Twitterchat took place today, August 4th. MoreVisibility’s chat (#MVCHAT) discussed some new and creative ways that marketers are engaging with consumers.  Participants included Executive Vice President, Danielle Leitch (@DanielleLeitch) and Mike Siers (@mikesiers). The topics discussed included:

• The importance of measuring your customer engagement so you can know what works and what doesn’t
• New media offers new ways to connect (QR codes, mobile, geotargeting)
• Small businesses can be creative and get attention without spending a lot of money

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (est) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

Twitter – The New Word of Mouth

by Katherine Bennett

It’s a rule of thumb that most people will accept advice about a purchase from people they know and sometimes from people they don’t know. People seem to trust word of mouth advertising because they feel the person giving the advice has no ulterior motives.  There’s a trust factor. For some, Twitter has become the new word of mouth.

I recently read an article in the New York Times about a man named Curtis who has a crème brûlée cart in San Francisco. He noticed that he was getting more new customers and found that his satisfied customers had been tweeting about him on Twitter. Seeing that Twitter was a business benefit, Curtis signed up for a Twitter account and now tweets to his followers about his cart location and the crème brûlée flavors of the day. For Curtis, Twitter spread the word about the crème brûlée quicker than he ever could have. More importantly, he had happy tweeters who were singing his praises.

Twitter can be a great business tool for small businesses who want to get their name out without spending a lot on advertising. Businesses can communicate their thoughts and ideas with consumers. Similarly, consumers can ask questions and share their feelings on your product or service. The real money maker comes into play, when your satisfied customers share their experience with others. Anyone can blow their own horn; it’s another thing when others speak highly of your business or service.

Twitter, is a great way to efficiently advertise your business without using traditional advertising methods. If you haven’t tried Twitter, go ahead. Just make sure your business is selling a quality product or service.  Your business may find that just like Curtis, new customers are standing in your line.