Most businesses know the importance of defining their target audiences – and creating content to market to them. But what’s been trending lately is an increased interest in “audience personas” – the concept of creating one person (e.g. “Kat, the veterinarian”) who represents an entire group of people (veterinarians).
Why is this a worthwhile venture? Building audience personas puts you in a better position to fulfill your customers’ needs through your content. Follow these five simple steps to get started.Read More
When writing any type of content, it’s vital to do so with a specific audience in mind. Without taking this initial step, it’s likely that whatever you end up producing will not be nearly as effective as it could have been. This post will address some common mistakes writers make when writing for a specific audience and some easy ways to correct those issues.Read More