Wouldn’t it be great if every click or impression resulted in a sale? One of my goals as a search engine marketing strategist is to help my clients achieve as many sales as possible. The first step to ensuring that happens is to drive traffic to their website via the search engines. However, one of the biggest challenges is ensuring that the traffic results in qualified leads.
It should come as no surprise that the search engine marketing industry is becoming more and more competitive every day. With more competitors coming into the picture and with Google changing their CPC bidding structure, how can the small to midsize businesses compete with the corporate players?