I am not trying to beat a dead horse, but I just happen to think that many people do not recognize and/or understand the value of Yahoo Paid Inclusion (YPI). There is no denying that Google is the leader, holding (by far) the largest market share, but does that mean that YPI should be forgotten? It can be a very valid source of driving qualified traffic to a website.
For those of you who are well versed in YPI, this blog post might be a tad redundant. Please forgive me in advance, as I feel the need to remind every online marketer just how fruitful YPI can be!
Just the facts:
YPI results appear in the organic section of Yahoo.
YPI is fundamentally a hybrid of SEO and SEM, which is unlike any other channel that exists today.
There is no way to bid more (or less) aggressively in YPI to gain better rankings, as all results are dependent upon the relevancy of your website; the more SEO friendly your website, the better opportunity you have to get ranked higher.
Although, the platform for YPI is Cost per Click (CPC), the pricing is category based, rather than keyword based.
YPI is stricter with their guidelines. In order to maintain the integrity of the program, all websites must first get accepted into the program. Not every website is a candidate for YPI; if your site is utilizing black hat tactics (link spamming, hidden text) or has other issues like duplicate content, you will more than likely get rejected.
Don’t forget about Yahoo Paid Inclusion! It should be taken into consideration as a viable method to bring qualified visitors to your website.