Articles in The 'yahoo' Tag

February 1 2008

Second Place Is The First Loser- Or Is It?

by MoreVisibility

Most people are familiar with the saying, “Second Place is the First Loser”. The goal of every business, sports teams, and individual is to be number one. Being on top is a great accomplishment. However society influences us to believe that there can only be one winner. Is second place really the first loser?

There has been a lot of news in the Industry about Yahoo lately. The most recent being Microsoft Corp. making an unsolicited $44.6 billion cash and stock bid for Yahoo on Friday, February 1, 2008. Yahoo recently announced their plan to layoff 1,000 workers due to a 23% decrease in profits from 2006. Yahoo reported a fourth-quarter profit of $205.7 million down from $268.7 million. It’s obvious that Yahoo continues to lose its stance next to Google. Google captured nearly all of the search growth in the fourth quarter of 2007. When comparing fourth quarter 2006 to 2007, Yahoo’s market share dropped by 25%, falling from 24.1% to 17.9% of total search advertising dollars. Google, however, increased its presence, going from a 70.5% to a 76.6% share. By now, everyone has either heard about or discussed the fact that Yahoo should step out of search and outsource that function to its top competitor. Google has won, so why should Yahoo even compete?

Yes, being number one is a goal of every company, but being number two in a dynamic industry, is still a great accomplishment! Many users prefer to use Yahoo over Google. Although Yahoo’s market share doesn’t come close to Google’s — it is still a valid place for users to search.

I enjoy being given a choice! I am not a big fan of monopolies of any sort. What if we only had one type of soda, airline, or shirt to wear? Things would be monotonous and boring! Better yet, what if we only had one cable or internet provider? That particular provider would have zero competition, which in turn would result in astronomical prices and limited options.

As a Client Strategist, I tend to use Google most of the time when I search, but I still like to keep my options open and search on other engines every now and then. People are different, and enjoy different things. Competition is healthy for the economy. Therefore, there will always be room for second place players.

Don’t give up Yahoo, I still believe in you!

January 30 2008

My site is 100% optimized. Can I stop working on SEO?

by Marni Weinberg

I cannot count the number of times a client has said those exact words to me. Truth be told, if you want to maintain a long term presence online, it is absolutely essential that SEO be an ongoing process of adding new, search engine friendly content. Here are just a few of the many reasons why SEO should never remain stagnant.

SEO is a very dynamic industry; hence what was most valued as important in the eyes of the search engines one year ago, is no longer as important today. Google Page Rank, for example, is still deemed to be an integral part of a site’s natural positioning, however, is no longer the most mission critical factor. Today, the implementation of a Link Building Strategy is considered to be crucial in improving natural search. The engines (especially Google) are heavily weighing their organic results on how many relevant links a site has, as well as the manner in which these links are obtained.

Your competition is likely doing everything they can to surpass you online. Think of it this way: if you’ve ever hired (or even thought about hiring) an SEO agency to optimize your site, you are in a competitive industry and should deduce that your competition is doing the same. Your web site should be viewed as a work in progress; the more new and optimized content your site has, the more information the search engine spiders have to crawl. Think Blogs, Social Media, etc.

The search engines, specifically Google, Yahoo and MSN, like it when you play by the rules. Sure, there are a variety of ways to trick or fool the engines to gain better rankings in the short term. Rest assured, these tactics will catch up with you and could eventually lead to your site getting banned from the engines. We, at MoreVisibility, always adhere to a best practices approach, follow the rules set forth by each engine and advise our clients’ to do the same.

December 31 2007

Playing in Googles Sandbox

by Grant Wolz

The term “sandbox” was coined by webmasters to represent the time that a new website must wait before it is listed for a competitive keyword in Google. Much like how children first play in the safety of a small sandbox, Google also forces new websites to do their time before joining the older kids on the rest of the playground. The sandbox process is difficult to explain, since Google claims it does not officially exist. But tests by webmasters have confirmed its existence and effect on newly created websites.

The first thing that happens to any new website in Google is what some call the “fresh boost”. This is when the website is allowed to rank freely among the other sites often on the first three pages of the search results. This fresh boost usually lasts for about a month or two and is monitored by Google to see how well the site performs and how much it grows in terms of content and backlinks.

If the site passes Google’s fresh boost test it is allowed to remain in the rankings. The problem is that 99% of sites fail this test and are sent into the sandbox for a period of time that can last for nine months or more. No one really knows what needs to be done in order to pass Google’s test, but there are many ideas as to what Google is looking for. These often include authority back links from established and trusted sites such as DMOZ or Wikipedia. Basically, the idea is that if the bigger kids allow you to play with them, you get to stay. If you can’t manage to gain the trust of Google and authority sites in the allotted time, you are sent into the sandbox as an un-trusted or spam site.

Once in the sandbox there is no proven way out. Many say they have gotten out by a mass flood of links, but building such a massive amount of links can get a site banned from Google altogether. Many webmasters would rather wait and do their time than get banned, since it is extremely hard to get a domain un-banned from Google. The best thing you can do is continue to go about building your site and ignore the fact that you’re even in there. Use the time to add content to your site and continue to build back links from other websites. Once your time is up, you will have proven to Google that your site can be trusted and will be allowed to rank for highly searched keywords once again.

While in the sandbox you will still be indexed and listed in Google for non-competitive keywords and low-search volume terms. The sandbox only affects certain keywords and certain pages within your site, so you will still receive traffic from Google just not as much as you will in a year’s time. If you’re trapped in the sandbox, don’t worry. You will get out some day, and while you’re waiting for Google to trust you remember there is always Yahoo! and MSN.

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