Articles in The 'yahoo' Tag


October 31 2007

To bid or not to bid (on Branding)

by MoreVisibility

When it comes to pay per click advertising, it is important to ensure that you are being seen for your own name. Seems like a no brainer, right? Surprisingly, one of the most common misconceptions I hear (almost daily) is when clients’ tell me they already show up in the organic search results under their own name; thus there is no need to spend additional advertising dollars. This could not be any further from the truth. Here are just a few reasons why it’s extraordinarily beneficial to bid on your own name.

  • Showing up under both the organic and paid results in a search engine will reinforce your brand, as well as add credibility to your company.
  • Not all searchers are the same, and therefore search behavior will be unique across the board. Some will only click on paid ads, while others only organic ads. You ought to appear in both areas so as not to lose potential eyes to your site!
  • It is perfectly legitimate and quite prevalent in the world of Search Engine Marketing (SEM) for your competition to bid on your name. Google and Yahoo are 2 of the main players today and also hold the largest online market share; according to a recent article which revealed Google at 69 % and Yahoo at 19%. Both engines permit this activity, which means that a competitor can snatch away your searcher without doing anything illegal; provided they do not use your actual name in their ad copy.
  • As many as three paid listings can appear above a natural result, which will allow any company the chance to lure your prospective customer away. Keep in mind: this is a customer who was initially looking for YOU!

Online Advertising has become increasingly competitive. If you want to make a name for yourself, it is essential to stay ahead with your competition! How does that old saying go? If I had a nickel for every time people told me it was not necessary to bid on their company name…

December 25 2006

Top Searches for 2006

by MoreVisibility

Its almost the new year and time for the major engines to publish the search statistics for the outgoing year. While not to be used as serious data research (I believe the results are highly filtered) it is still fun to see which terms people are searching for and how they compare to your own top searches. Here they are the top search results for 2006 from the big three engines…

Google Zeitgeist – They were first to do the end of year list and still a fun read today.

Yahoo! Buzz Index – Technically available all year round, the “overall top searches” is a great read

MSN Top of Live Search – They are the new kid on the block, but are not to be out done.

Let us know if you think any important searches are missing or if you are just plain shocked at something on the list. Personally, I have no idea who or what “bebo” is but it made the top of both Google and MSN. Can anyone help me out with this?

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