When it comes to pay per click advertising, it is important to ensure that you are being seen for your own name. Seems like a no brainer, right? Surprisingly, one of the most common misconceptions I hear (almost daily) is when clients’ tell me they already show up in the organic search results under their own name; thus there is no need to spend additional advertising dollars. This could not be any further from the truth. Here are just a few reasons why it’s extraordinarily beneficial to bid on your own name.
Online Advertising has become increasingly competitive. If you want to make a name for yourself, it is essential to stay ahead with your competition! How does that old saying go? If I had a nickel for every time people told me it was not necessary to bid on their company name…
Its almost the new year and time for the major engines to publish the search statistics for the outgoing year. While not to be used as serious data research (I believe the results are highly filtered) it is still fun to see which terms people are searching for and how they compare to your own top searches. Here they are the top search results for 2006 from the big three engines…
Google Zeitgeist – They were first to do the end of year list and still a fun read today.
Yahoo! Buzz Index – Technically available all year round, the “overall top searches” is a great read
MSN Top of Live Search – They are the new kid on the block, but are not to be out done.
Let us know if you think any important searches are missing or if you are just plain shocked at something on the list. Personally, I have no idea who or what “bebo” is but it made the top of both Google and MSN. Can anyone help me out with this?