Articles in The 'yahoo' Tag


June 28 2010

In Three Short Years Apple Changed Mobile Marketing

by MoreVisibility

Three years ago Apple released the first iPhone, and mobile advertising will never be the same.  The Apple orchard has continued to grow its’ market share of the smart phone niche and now owns roughly, 28% according to Nielsen survey.

Last week the Apple iPhone 4 went on sale with analysts projecting 1 million to 1.5 million units would be sold in the first three days, compared with 1 million during last years launch of the 3GS.  The Apple faithful that were upgrading their device represented 77% of the iPhone 4 sales.

Advertisers are aware of this growth, are anxious to tap into these markets and get their content into these smartphones.  Just one problem – Apple’s strict control of the applications (apps); these apps will be the vehicle for advertisers to reach this valuable market of tech-savy leading-edge gadget buying consumers.

Apple has truly gotten everyone’s attention, including the U.S. Federal Trade Commission, which will investigate whether Apple Inc.’s practices are harming their competition.  Wow, in just three short years, Apple has enraged the folks at Adobe over its choice to ban Flash video technology in favor of the HTML5 standard.  Google has also complained about being shutout of the market place for presenting ads inside the iPhone, due to restrictions placed on the developers of the highly prized apps running on their devices.  AdMob’s founder and now Google vice president Omar Hamoui said in a blog post, “if enforced as written, would prohibit app developers from using AdMob and Google’s advertising solutions on the iPhone.”  He added Apple’s rules “hurt both large and small developers by severely limiting their choice of how best to make money.”   These conflicts reinforce the fact that mobile advertising represents a huge potential market worth fighting for.

How this will all play out remains to be seen, but one thing we can agree upon is that it is worth monitoring.  Keep your eye on the news out of the MicroSoft camp and their recently released mobile operating system.  How will Yahoo place it’s content on these smartphones?  Does Yahoo CEO Carol Bartz have a plan of attack via a deal with Nokia to provide email and chat services?  I’m sure the next three years will bring more excitement and opportunities for savy internet marketing professionals, and the entrepreneurs mining these channels.

May 12 2010

Google Gets a Makeover

by Ryan Faria

For years, Google’s simple, uncluttered layout has been appealing feature for searchers.  Yesterday, Google revealed that they are evolving from their traditional search results page to a more advanced display.  The Google search toolbar located at the top of the screen has been moved to the left-hand side. Soon searchers will be able to refine their searches by news, updates through social media channels, blogs and much more all from one place.  Google has also given searchers the option to define a specific timeframe of their search results.

Google Gets a Makeover

This new overhaul has many critics scratching their heads and noticing glaring similarities between Bing’s display results and Google’s proposed layout.  Many Googlers aren’t particularly thrilled with the transition from Google’s simplistic organization to the more advanced format. However, industry experts feel Google’s improvements were only a matter of time.  With the upcoming Bing (MSN) and Yahoo merger; MSN will be taking up a larger percentage of the search market.  According to the latest Hitwise results; Yahoo occupies approximately 14.9 percent of the search market and Bing roughly 9.43 percent.

Love or hate the new layout, one thing is clear; the competition between Google and MSN is becoming more intense.  I have a feeling that Google’s recent makeover is only the first of many changes searchers will see in the near future.

March 22 2010

Everyone Searches Differently

by Marni Weinberg

We all are guilty of getting caught up in our industry specific jargon. In the case of MoreVisibility, I catch myself using acronyms like, SEM, SEO, PPC, GA, GAAC, etc. then having to backpedal to explain the meaning of these acronyms (see below), which are like second nature to me. At the same time, we easily forget that those who are looking for us online may not be searching the way we think they are. Whatever industry you are in, I encourage you to take your business cap off and consider what people are typing into search engines like Google, Yahoo, Bing, etc. to find your company. This exercise will help to not only expand, but also diversify your PPC keywords. You’re probably rolling your eyes right now and thinking I totally know what my searchers are typing into Google to find me…but do you really??

Not everyone searches the same way; trust me. Take someone looking for a new pair of Nike sneakers for example. You will see anything and everything in between (Nike, Nike.com, Nikes, Nike’s, Nike’s Shoes, New Nike’s, New Nikes, Buy New Nike’s, Nike Shoes, Nike Sneakers, Buy Nikes, Buy Nike Sneakers, Find Nikes, Find Nike Sneakers, etc. The list of variations is virtually endless. It’s the same with your business, although perhaps not as extensive.

So what can you do to try to cover your bases? The answer is keyword research, keyword research and yes, more keyword research. Make sure you are using multiple variations of your core keywords within your paid campaigns. Try typing these keywords into the engines to see what results you get. In addition, ask your friends on Facebook, your followers on Twitter and your connections on LinkedIn how they would search for your company, products and/or services.  Their answers may surprise you! Furthermore, if you have not done so already, employ an analytics tool on your site. This can be a very helpful way to see which keyword(s) people are typing into the engines to find you. We utilize Google Analytics in house and many of our clients do, as well.

Everyone searches differently. If you don’t diversify your keyword menu, you could be missing out on valuable eyes to your site.

Just in case:
SEM = Search Engine Marketing
SEO = Search Engine Optimization
PPC = Pay Per Click
GA = Google Analytics
GAAC = Google Analytics Authorized Consultant

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