COVID-19 may have thrown a wrench in your advertising over the last few months, however, stay at home orders are beginning to lift. This means that businesses will be ramping back up and hungrier than ever to re-coup some of that lost time. Have you ever considered YouTube advertising but steered away because of cost or lack of content? Here are five reasons why NOW is the time to get those YouTube campaigns up and running.
As the world’s second largest search engine, YouTube ranks only behind Google with over 1.9 billion monthly users. It makes the platform an excellent place to increase brand awareness. However, in today’s video saturated market, it can seem difficult to gain viewership and visibility within YouTube.
On Monday Google announced the addition of new filters, including Shopping and YouTube, to their Google Trends tool. With this update, users are able to go beyond web search when looking into trending topics and more.