Articles in The 'YouTube' Tag

November 19 2020

Concerning YouTube Monetization Updates & Terms of Service Changes

by Matt Crowley

Last night (Wednesday 11/18/20), YouTube sent an email out to their users announcing updates to their Terms of Service. If your organization publishes videos to YouTube, these updates may have several negative consequences that you should be aware of.

Read More

October 26 2020

Google Releases New Frequency Reporting Metrics for Video Campaigns

by Monica Simmons

Google recently announced that new reporting metrics are now available within the Google Ads platform to better report on video campaigns; more specifically, to report on video ad frequency. Since serving ads in excess can be a waste of marketing dollars (as well as a frustration to potential clients / customers), it’s important to be able to really understand how many users are seeing ads – and how often.

Read More

October 12 2020

How To Advertise “Safely” On YouTube

by Kat Bauguess

Advertisers want to show up where their target audience is spending time, which today includes YouTube, more than ever. Yet, a worry when advertising on YouTube is the type of content that your advertisement may be showing alongside of. Concerns include videos that are sexually suggestive, contain racist undertones, or a plethora of other issues that have caused some brands to shy away from the platform.

Read More

© 2023 MoreVisibility. All rights reserved.