Back in May, I gave you five reasons why you should be using YouTube advertising right now. The #1 reason was that people are consuming more content now than ever before. As a mom to a young toddler who’s working from home (WFH), I can tell you that my YouTube consumption has exponentially increased.
YouTube is nothing short of a cultural phenomenon: It is the second largest search engine (aside from Google itself) and a powerhouse among social media channels for usage and engagement with over 2 Billion logged-in users and 500 hours of video uploaded every minute. And these facts were true even before the Covid-19 Pandemic caused huge spikes in online video consumption. Today, people are turning to YouTube more than ever before in search of “step-by-step” instructions, “how tos”, “with me” videos, and more – YouTube is providing the education, the community, the “live” (virtual) events, and the socialization so many are craving in a physically distant world.
COVID-19 may have thrown a wrench in your advertising over the last few months, however, stay at home orders are beginning to lift. This means that businesses will be ramping back up and hungrier than ever to re-coup some of that lost time. Have you ever considered YouTube advertising but steered away because of cost or lack of content? Here are five reasons why NOW is the time to get those YouTube campaigns up and running.