Articles in The 'YouTube' Tag

October 12 2020

How To Advertise “Safely” On YouTube

by Kat Bauguess

Advertisers want to show up where their target audience is spending time, which today includes YouTube, more than ever. Yet, a worry when advertising on YouTube is the type of content that your advertisement may be showing alongside of. Concerns include videos that are sexually suggestive, contain racist undertones, or a plethora of other issues that have caused some brands to shy away from the platform.

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October 9 2020

The Video Campaign That Blew Me Away

by Jill Goldstein

Back in May, I gave you five reasons why you should be using YouTube advertising right now. The #1 reason was that people are consuming more content now than ever before. As a mom to a young toddler who’s working from home (WFH), I can tell you that my YouTube consumption has exponentially increased.

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August 5 2020

YouTube: How To Achieve Your Business Goals

by Khrysti Nazzaro

YouTube is nothing short of a cultural phenomenon: It is the second largest search engine (aside from Google itself) and a powerhouse among social media channels for usage and engagement with over 2 Billion logged-in users and 500 hours of video uploaded every minute. And these facts were true even before the Covid-19 Pandemic caused huge spikes in online video consumption. Today, people are turning to YouTube more than ever before in search of “step-by-step” instructions, “how tos”, “with me” videos, and more – YouTube is providing the education, the community, the “live” (virtual) events, and the socialization so many are craving in a physically distant world.

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