It’s a New World, and Digital Marketers Must Adapt or Be Left Behind

Digital Advertising is about to look and behave a whole lot differently. Google is eliminating the use of third-party cookies, which have been a fundamental building block of campaign strategy and tracking since the dawn of digital advertising. Everything will be upended in this Digital Marketing Armageddon, including:

• You will no longer be able to effectively remarket / retarget to users based on their behaviors outside of your website
• Your conversion data is about to drop as certain tracking will no longer exist, and
• Worst of all, you will lose vital attribution data to understand conversion sources across multi-step paths

Are your campaigns ready for the future? Take this 1-minute quiz to find out.