It’s a New World, and Digital Marketers Must Adapt or Be Left Behind
Digital Advertising is about to look and behave a whole lot differently. Google is eliminating the use of third-party cookies, which have been a fundamental building block of campaign strategy and tracking since the dawn of digital advertising. Everything will be upended in this Digital Marketing Armageddon, including:
You will no longer be able to effectively remarket / retarget to users based on their behaviors outside of your website
Your conversion data is about to drop as certain tracking will no longer exist, and
Worst of all, you will lose vital attribution data to understand conversion sources across multi-step paths
Are your campaigns ready for the future? Take this 1-minute quiz to find out.