february 2008 newsletter

Determining the Best Keyword Strategies For Your SEO and SEM Campaigns

This White Paper will teach you the most current and impactful techniques for selecting keywords.

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As you may know, we began offering Optimized Design for websites several months ago. This service helps companies develop or redesign sites in a manner that is both effective from a user perspective and also properly optimized for Natural Search.


Internet Retailer recently held a Web Design conference for advertisers, focused not only on the aesthetics of web design but also on Website Usability. They did a pre-conference survey and asked the top 500 retailers if they're doing multivariate or A/B testing, and amazingly, 76.7% of retailers surveyed don't conduct these types of tests!

Why You Need a Branding Strategy for your PPC Campaign


Many advertisers overlook the importance of adding branding terms to their pay-per-click campaigns. Often retailers do not see the added value of spending additional resources on search terms already exposed to the same target audience within the natural results.


Maximize Google Rankings - SEO Tactics, Tools and More

  • Google Webmaster Tools
  • Google Site Map / External Site Maps
  • Content / Keyword Targeting
  • Leveraging Additional Google Channels
  • Google Analytics
  • Tracking Result

Easy one-hour online segment                                                                                                                                                                                Live or on-demand versions available 

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IEEE - Client Spotlight

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