january 2009 newsletter

Making a Business Case for Social Media

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There are a lot of things that make the Internet interesting and dynamic. One is that organic search has leveled the playing field with respect to companies of any size being able to compete against much larger organizations.


LinkedIn has become an invaluable asset to many professionals, regardless of the company or vertical they work within. It is an incredibly powerful networking tool and can also be useful from a marketing standpoint, since it now offers paid advertising.

The Demise of the Newspaper


The number of people going online for anything and everything continues to rise. No surprises here. However, this migration has left the newspaper industry out in the cold. Newspapers have been experiencing a steady decline in both the number of advertisers and readership

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