april 2010 newsletter

Measuring and Evaulating Website and Campaign Performance

In this White Paper, you will learn how to:

  • Define ecommerce and lead generation performance goals
  • Evaluate and weigh your websites' ROI metrics
  • Identify commonalities between well-performing and under-performing campaigns
  • Experiment with your campaigns to deliver successful results

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Two instances have occurred during the past week that ride along the Back To The Future theme and demonstrate how dramatically technology and the internet have altered our lives. They have had an analogous impact on Direct Marketing and the best ways to reach a desired target audience.

Explore Affiliate Marketing and Build Your Virtual Sales Force


With affiliate marketing, advertisers can define their conversion point, whether it's by sale or lead. This cost per sale (CPS), cost per acquisition (CPA) and cost per lead (CPL) model is particularly attractive for advertisers with competitive (expensive) cost per click efforts.

Are Your Email Marketing Efforts Under Performing?

MoreVisibility Can Help

We offer:

  • Custom Designed Email Creatives and Newsletters
  • Analytics Guidance for Enhanced Tracking

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Google Analytics: Important Updates& New Features

  • Powerful Intelligence Interface
  • Customizable Alerts
  • Data Insertion with Annotations
  • Custom Variables
  • Mobile Traffic Tracking

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