february 2010 newsletter

Effective Strategies for Managing Social Media Marketing

  • Methods for organizing channel tasks among one marketer or several
  • Suggestions for tools that assist with channel maintenance and results tracking
  • Time-saving ideas for cross-promotion and pollination to enhance your content re-purposing
  • Ways of measuring success and adjusting future strategies based on results

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The way I see it, there are two possible paths down which the Social Media snowball could roll. That's not to say that there isn't a large middle ground, but Social Media has evolved with such ferocity, that it has the potential to put Sir Isaac Newton's hypothesis front and center…


Although currently working for an agency, I have also worked on the other side of the desk for an advertiser. So, I have experience from an agency, as well as from an advertiser. This puts me in a somewhat unique position of being able to provide insight for both parties in order to maximize the agency-advertiser relationship.


Last year was explosive for social media marketing (SMM). SMM was probably discussed at most companies, and many tested the waters and implemented a social media presence for themselves. As we are now in 2010, social media is continuing to grow.

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