september 2011 newsletter

Strategies for Creating High Quality Content

Strategies for Creating High Quality Content

In the wake of Google's Panda update, many online marketers are unclear about how to craft quality online content for their brands.

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Educate Your Team to Prevent Social Media from Sapping Precious Work Time
- Andrew Wetzler, President

There was a time in the early days of the Internet, when companies went on ill-fated missions to restrict their employees from surfing the web while at work. That effort worked about as well as Prohibition did in the 1920's.

2011 Google Analytics Partner Summit
- Danielle Leitch, EVP

I recently attended the invitation-only, annual Google Analytics Partner Summit in Mountain View, California. For this trip, I was joined by our Director of Web Intelligence, Joe Teixeira. This event is held by Google for the limited number of companies certified as Partners for the Analytics platform.

Ask the Expert
- Theo Bennett, Senior Campaign Manager

I have an e-commerce site and use conversion coding through Google AdWords and e-Commerce coding through Google Analytics. When I look at AdWords conversions in AdWords, they never seem to match the number of AdWords conversions in Google Analytics. Which number is correct?

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