I just returned from a special event at Google, specifically for agencies considered "All-Stars" on the Adwords platform. It was exciting to represent MoreVisibility as part of an elite group invited to Mountain View to hear from executives at Google on what online marketers should be focused on, entering 2013.
Google presented on, and we had highly engaged conversations surrounding:
- Sites & Apps
- Google Plus (formerly Google Places/Map Listings)
- Videos / YouTube
- Display Advertising (also remarketing)
- Zero Moment of Truth (ZMOT)
* Whether shopping for books, car insurance or a family vacation to Hawaii, the Internet has changed how and when we decide what to buy. At Google, they call this online decision-making moment the Zero Moment of Truth — or simply ZMOT. (See Google illustration below). It has been a widely discussed concept throughout Digital Marketing circles this past year and takes into consideration research surrounding the various touch points or opportunities marketers have.
Given the split second you may have from a potential customer, your organization's ability to quickly capitalize on the "stimulus" is critical for success. Allow your company to think outside of the box and leverage their creativity, particularly where these ZMOT opportunities arise.