June 2014 FAQ Sheet


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Don’t Forget About the Telephone As A Selling Tool
- Andrew Wetzler, President

I remember one of our premises for starting MoreVisibility in 1999 was that Search seemed like the next iteration of Direct Marketing and was so much more intuitive than anything that had come before it.

Forget About SEM (Read the Fine Print Please)
- Danielle Leitch, Executive Vice President

That’s right, you read the headline correctly. The concept of Search Engine Marketing (SEM) is limiting. It implies “keyword search”, which is an important element not to be overlooked in a Digital Marketing strategy, but one that must be complemented by many others.

Use Multimedia to Enhance Your Digital Content Strategy
- Matt Crowley, Manager of Optimized Services

A well thought-out content strategy has become a vital piece for a business’s online digital marketing efforts to be both efficient and successful. However, an often overlooked portion to this content strategy is the use of multimedia.

Ask the Expert
- Max Braglia, Manager of Interactive Advertising

Q: "Can you share some tips to help advertisers create effective AdWords for video campaigns?"

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