November 2014 NEWSLETTER

November Newsletter

Social Media Advertising: Opportunities and Keys to Success

The data that social media platforms like Facebook have on their users is a goldmine for advertisers. With this data, and the targeting capabilities available through the social platforms, advertisers can find past and future customers with laser-like accuracy.

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What’s Your Mobile Percentage?
- Andrew Wetzler, President

Mobile friendly websites are increasingly needed as mobile visits grow. Know your mobile viewership percentage and optimize user experience.

Holiday Must-Have's for Digital Marketers
- Danielle Leitch, Executive Vice President

Since this is the theme for most consumer marketing this week and the next few to follow, I thought it appropriate to spin it to those who are trying to win the digital advertising fight.

3 Content Marketing Facts
- Khrysti Nazzaro, Vice President

By now, most contemporary marketers have accepted the fact that “Content Marketing” is a necessary component of the overall marketing mix. However, many are struggling to come to terms with how to define and execute it.

Ask the Expert
- Jaclyn Robledo, Campaign Manager

Q: We’re modifying our lead source attribution because currently, the 1st interaction will take the credit for a conversion but our marketing team disagrees. Leads tend to come in as referrals, but what about all of those interactions in between? Who gets the credit: the first or last interaction?

Happy Thanksgiving

Holiday Wishes from MoreVisibility

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