Notice how some websites are easy to read and feel intuitive while others are clunky and difficult to view on a mobile device? That’s a reflection that some companies have committed to presenting an optimized mobile experience, while others have yet to do so. It’s undisputed though that many more websites are mobile friendly today than was the case just a few years ago.
For companies who have not yet tackled mobile, the question I’d ask is why?
The business case around investing the resources to achieve a favorable mobile presence is that we are witnessing incredible growth in the percentage of people who are searching for and viewing websites on their mobile devices.
According to Comscore (June 2014):
“May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago.”
If you don’t already know the figure for your website, it’s time to dig into your analytics account to determine the percentage of visitors who are viewing it from a mobile device. Don’t be surprised if the number exceeds 40%.
Whatever your actual percentage of mobile visitors is today, it’s a virtual certainty that it’s increased from last year and less than it will be next year. With that in mind, if you haven’t already put a mobile site (or Responsive Design) on or near the top of your To-Do list, then now’s the time. It’s hard enough to get people to visit any website, it’s a huge missed opportunity if those individuals aren’t seeing your site (company) in the best light possible.
