The Google Display Network (GDN), reaches more than 80% of unique Internet users around the world, including 92% of all Internet users in the U.S. It’s quickly become the world’s #1 advertising network.
However, many marketers aren’t sufficiently leveraging all of the targeting options the GDN offers. Want to expand your reach? These 3 techniques are sure to get your campaigns noticed:
GDN Technique #1: Separate Search & Display Campaigns
Remember, with GDN placements you are targeting people who are not actively searching for your products or services, and therefore your strategy must be different than what you’re using for Search. By separating Search and Display into distinct campaigns you can have better control of the messaging for each effort.
GDN Technique #2: Use All Targeting Methods Available
You should understand and test all of the targeting methods available, including keywords, placements, topics, interests, and remarketing. Then take it to the next level with “flexible reach”, where the real magic of display targeting comes into play.
GDN Technique #3: Create Effective Landing Pages
Some online advertisers focus so much on the banner ad, they tend to skimp on the landing pages, thus severely limiting their conversions. It’s important to be sure you have a clear call-to-action, the content is well written and scannable, and ensure the most important items are above the fold so users doesn’t have to “scroll.”
The GDN is a great opportunity to get your ads in front of qualified individuals who can become prospective customers and clients.
To learn more about how the Google Display Network can help your business, join us at DMA 2014 in San Diego. MoreVisibility is a Silver Sponsor at the event and I will be speaking during the Lead Generation & Acquisition Track on Creating a Google Toolbox to Market Acquire & Win! Some of the takeaways will include strategies to reach a more qualified audience, generating the right traffic and increasing overall conversions on your website. Hope to see you there!
