Q: In Facebook, what’s the difference between a Boosted post and a Promoted post?
A Boosted post is a post from your business Page that, for a fee, can appear higher up on your audience’s News Feeds. This post lives on the Facebook platform and is intended to increase brand awareness, garner Likes and promote events, offers and news.
A Promoted post (or Sponsored post) is an actual ad unit. This post does not live on the Facebook platform and is intended to drive users to another location such as your website, a landing page or a video on YouTube.