Redesigning a website or building a new one from scratch is a big undertaking, but it’s a lot easier if you have the right roadmap. This quick start guide outlines five straightforward steps to help you customize your own website redesign plan
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Most digital marketers have (or should have) an intimate understanding of their website. I’m not suggesting that they possess an in-depth knowledge of the technical aspects, although that can be helpful, but rather a keen sense of their sites’ strengths and weaknesses and whether the sites do an effective job at driving engagement or conversions.
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Google has some great (free) tools for marketers and analysts to leverage in their decision-making process. Google Trends houses a mass amount of data, open to the public, offering insights into search behavior and topics trending on the Google platform.
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There’s no question that remarketing works! Most marketers are familiar with Remarketing via Search, but what about Remarketing powered by Google Analytics?
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Q: Given the level of detail available in Google Search Console, do you have any tips of what data to focus on?
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