Q: There have been so many updates in Google (for advertising), I'm not sure what to focus on first. What should I do?
There are a lot of updates to Google advertising options all the time – it’s essential to have a good strategy. Some considerations and tips to focus on include changes you should make to account for:
- Expanded Text Ads
- Responsive Display Ads
- Exact Match Updates
May 23rd is the date for the next Google LiveStream, during which they will likely include a wide-range of additional updates, so we recommend you address these items now to stay ahead of the curve!
