Tuesday, September 12, 2017
8:30 a.m. – 11:00 a.m.
DoubleTree by Hilton, Deerfield Beach, FL
I say to my kids from time to time that something they’re doing or requesting to do isn’t a “best practice”. Whether it’s staying up too late or drinking a soda, I’m trying to instill in them the idea that it’s important to try to act in a manner that will benefit them in the long run, which is more valuable than the short term pleasure a Dr. Browns may offer.
Our Sr. Director of Optimized Services, Matt Crowley, recently published a comprehensive description on Google Posts, and how they differ from Google Plus. I thought it valuable to touch on the highlights here.
We all know that the secret to running an effective marketing campaign is targeting the right audience with the right message. But who is your target audience and what should that message be? You may assume you know, but remember what they say about assuming… Well assume no more.
Q: How do I align my digital marketing objectives with the right display advertising strategy?
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