Ask the Expert



Q: How do I align my digital marketing objectives with the right display advertising strategy?

There are several display campaign tactics you can leverage, depending on the goal you are trying to achieve:

  • Awareness: Behavioral Targeting, Lookalike Targeting
  • Direct Response: Remarketing, Abandon Cart Remarketing

It is important to have your creative and calls to action align with your objective, and speak to the stage in which your target audience is currently in. When utilized in unison with other strategies such as paid search and social media, display can serve as a fresh new touchpoint for your audience, complementing your current efforts, and helping you reach your target audience throughout the various stages of their conversion journey.

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