Covid-19: Valuable Marketing Resources and Information.

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Q: What should I keep in mind (regarding Google Analytics) when migrating my website to a secure HTTPS version?

For the most part, Google Analytics is “protocol agnostic” but the SSL certificate on your site will allow your site to collect referral information from other secure referrers that it had not before. Webmail referrers and securely hosted partners will now show up without the need of campaign tagging.

  1. You will begin to receive new referral information from secure referrals.
  2. Upgrade all of the hostnames in your ecosystem simultaneously so no referral information is lost as someone moves from secure to a non-secure domain.
  3. Deploy a meta referrer tag to catch referrals from the old links in your ecosystem.
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