It’s tempting to dismiss emails as a bothersome, old school tactic and thus shy away from employing them as an effective marketing tool for 2017. It’s true that most unsolicited emails are annoying, rarely relevant and inbox clogging. It’s also true that open and response rates, even for internally cultivated lists, continue to decline.
Conductor’s survey of 387 marketing executives gives us a rare glimpse into how business leaders plan to succeed in 2017. The research reveals the channels that executives are most focused on, with Organic search notably taking both the #1 and #2 spots as top priorities in 2017.
Q: What information is good to share between SEO & SEM Strategies?
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