Most companies have a Social Media presence in at least one channel. However, we often notice a lack of structure and strategy in the approach taken. In this video, Fiorella Alvarado, Senior Director of Client Services at MoreVisibility, challenges each company to assess its Social Media presence and ensure that they have thought through the following three key considerations:
- Content and Tone: A well thought-out content plan requires careful planning and a detailed editorial calendar that treats the tone and format for each channel uniquely.
- Distribution Strategy: Once published, Social Media content should be seen and shared by prospective customers and followers. A mix of engaging organic content and paid distribution strategies will help you maximize the reach of each post beyond users who already know you.
- Key Performance Indicators (KPIs): The true impact of Social Media on your organization cannot be gleaned from a flat report. Deep analysis into channel-specific performance and user behavior on your website is necessary.