Ask the Expert



Q: How Do I Use the Site Speed Reports in Google Analytics?

Site Speed Reports help you understand how quickly your web servers are responding to a user’s request. It’s important to keep in mind that:

  • Site speed is critical of part UX and is considered a ranking factor for Google Organic Search
  • Load time has an inverse relationship to your revenue

If your site has less than 1 million pageviews per day, you’ll want to adjust the default sample rate of 1% so that you are capturing as close to the allowed 10,000 samples per day. Otherwise, you won’t have enough data to take action.

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