Q: How Do I Use the Site Speed Reports in Google Analytics?
Site Speed Reports help you understand how quickly your web servers are responding to a user’s request. It’s important to keep in mind that:
- Site speed is critical of part UX and is considered a ranking factor for Google Organic Search
- Load time has an inverse relationship to your revenue
If your site has less than 1 million pageviews per day, you’ll want to adjust the default sample rate of 1% so that you are capturing as close to the allowed 10,000 samples per day. Otherwise, you won’t have enough data to take action.