October 2017 Newsletter

Google My Business and How It Can Help Boost Your Business

Three-Part Complimentary Webinar Series
Clicks, Conversions, & Clients: Leveraging Google to Transform Your Audience

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Articles

Andrew Wetzler

A Brilliant Marketing Idea That Was Decades Ahead of Its Time
- Andrew Wetzler, President

I remember growing up as a kid in Baltimore and going to a bike shop called Princeton Sports. Its early location was in Pimlico, very near the famous horse racing track. The owner of the store, Sonny Davis would size you up and promptly figure out which bike was the right one for you.

Danielle Leitch

Search 3.0 - Voice Search and Wearables
- Danielle Leitch, Executive Vice President

Both voice search and wearable technology are evolving in terms of their abilities, accuracy, sophistication, and overall adoption and usage. They can be looked at independently as influencing factors to consider within your Digital and Consumer Marketing strategy, although it's easy to argue they can also coexist and therefore greatly influence each other.

Lisa Hutt

Why A/B Testing Is More Than a Battle of A Versus B
- Lisa Hutt, Senior Client Strategist

Last month you may have read an article about A/B Testing by my colleague, Chuck Forbes. In his article "Why You Cannot be Tired of A/B testing," he lays out a great case for why A/B testing is not a flash in the pan tactic nor is it a tactic marketers should envision using just to prove person A’s opinion is more correct than person B’s.

Tony Fazzini

Ask the Expert
- Tony Fazzini, Senior Client Strategist

Q: What are Facebook Lead ads, and how can they be useful to businesses for lead generation?

Eye on Digital Marketing Podcast Episode 8
Expert Digital Marketing Tips for Your Next Event

Would you like to grow your event? Learn the keys to creating a successful digital marketing plan for your next event.

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