February 2018 Newsletter

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Andrew Wetzler

Don’t Shame Your Ecommerce Customers into Upgraded Shipping
- Andrew Wetzler, President

I went through my annual exercise of ordering checks from the bank the other day via their website. Maybe I’m simply of an older generation, but I still write checks, though not nearly as many as before online banking.

Danielle Leitch

Social Media in a Time of Crisis
- Danielle Leitch, Executive Vice President

For all the concerns we have as individuals (and particularly for parents) surrounding Social Media, there are some very valid and legitimate use cases. In particular, we have seen numerous times in the face of a crisis, where Social Media has been the communication lifeline to those in danger and those concerned about loved ones.

Theo Bennett

Should I Upgrade Google Analytics to the New Global Tag?
- Theo Bennett, Analytics Evangelist

In the last few months Google has publicly launched a new version of the JavaScript that collects data for Google Analytics. This new version is the first since the Universal snippet (analytics.js) and is known as the Global Tag, or GTAG, or gtag.js.

Khrysti Nazzaro

Spotlight on Voice Search
- Khrysti Nazzaro, Vice President, Brand Strategy

This month we’re changing things up a bit. Rather than feature a question from the audience we wanted to take a minute to highlight Voice Search.

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