January 2018 Newsletter

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Articles

Andrew Wetzler

Are You Testing & Leveraging Enough Marketing Channels?
- Andrew Wetzler, President

A tendency we have as marketers is to stick to our comfort zones with respect to the channels and types of campaigns that we run. That’s hardly surprising in that it’s not necessarily easy to find a channel that performs well, so once you do, it’s not always a top priority to research and experiment with additional ones.

Danielle Leitch

Avoiding the "Black Markets" of Social Media
- Danielle Leitch, Executive Vice President

Back in 2016, I wrote an article entitled, Twitter Advertising: All the Cool Kids Are Doing It. I shared the options and tactics available to promote your account or amplify your message within the Twittersphere.

Max Braglia

Increase Your Conversions with These Three Landing Page Tips
- Max Braglia, Director of Interactive Advertising

It never stops to amaze me how misunderstood and neglected the importance of a highly-converting landing page is among digital advertisers. Truth to be told, the best media plan in the world won’t be successful if you send traffic to a landing page that doesn’t convert.

Michelle Pinkney

Ask the Expert
- Michelle Pinkney, Digital Content Strategist

Q: How do I consolidate sections/pages on my website with overlapping themes?

Developing Prospect-Specific Offers with Account Based Marketing

Eye on Digital Marketing Podcast Episode 11
Account Based Marketing Tactics for B2B Marketers

Would you like to improve reach and engagement at your B2B company? Listen to this podcast to discover expert account-based marketing tactics to help you attain your desired results.

Listen Now >

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