Last Session: Social Media Saturation
Wednesday, August 1, 2018
In case you haven’t heard, the DMA (Data & Marketing Association…formerly Direct Marketing Association) announced on May 31st, 2018 that they were being acquired by the ANA (Association of National Advertisers). This is a big deal in the sense that DMA has been a standalone organization since it was founded in 1917.
As a Google Premier Partner, MoreVisibility is provided great opportunities like these, to meet with Google Executives and Product Managers to get a deeper understanding of where their organization is heading and how that impacts advertisers and the digital landscape.
Following the discovery of what a pivotal role Facebook played in the 2016 election, many individuals were left with a sense of distrust. While ironically social media encourages open interaction on a public forum, many individuals held Facebook in high regards in terms of trust and transparency.
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