In case you haven’t heard, the DMA (Data & Marketing Association…formerly Direct Marketing Association) announced on May 31st, 2018 that they were being acquired by the ANA (Association of National Advertisers). This is a big deal in the sense that DMA has been a standalone organization since it was founded in 1917.
The ANA and DMA memberships are composed of the most talented and professional advertising and marketing organizations in the world. The combination of these two associations will provide all DMA and ANA members the power to responsibly guide data-driven marketing that delivers value to consumers and customers. Data and technology evolutions have completely reshaped today’s modern business practices. “Now is the ideal time for these leading associations to come together to bring enhanced consumer focus, responsibility, research, education, and advocacy to the industry,” states Tom Benton, Group EVP, DMA Division, ANA.
“Over a combined 200 years, DMA (Data & Marketing Association) and ANA (Association of National Advertisers) have each worked toward the advancement of advertising and marketing. Now, as one organization, we are ready to embark on a new journey that will benefit all marketers, agencies, publishers and suppliers within our industry,” said Neil O’Keefe, SVP, DMA Division, ANA. “Now, more than ever, it makes sense to have a unified voice to advance the practice of advertising and marketing to grow our industry.”
I’m looking forward to DMA & ANA continuing to evolve as a leading voice in the Digital Marketing arena. With that in mind, here’s a link to my recently published article in DMA’s 2018 Statistical Fact Book: https://thedma.org/blog/data-driven-marketing/search-evolves-attention-fundamentals-remains-critical/