Max Braglia, our Director of Interactive Advertising, and I recently attended Google’s Marketing Live, followed by their exclusive Partners Forum. These events were held July 9-11, 2018 in San Jose, California.
As a Google Premier Partner, MoreVisibility is provided great opportunities like these, to meet with Google Executives and Product Managers to get a deeper understanding of where their organization is heading and how that impacts advertisers and the digital landscape. This type of intelligence, especially shared well ahead of public distribution, proves invaluable to our clients.
Although under NDA for much of what was shared at the events, I can say there was a common theme among most of the Google conversations and content. This centered on Machine Learning (ML) and Artificial Intelligence (AI) to better optimize your advertising campaigns and maximize ROI. This slide below from one of the session we attended, summarizes the concept Google wants digital marketers to embrace:
Google has begun to release some information around this concept of putting machine learning into every advertisers’ hands. It will be interesting to watch how this conversation evolves over time and more so I would recommend for you to embrace the change.