Q: How Can I Use Digital Channels to Grow My Email Database?
As marketing budgets continue to shift away from traditional marketing, the digital capture of customer and prospect information is crucial to connecting with them online. Digital channels can fast track the growth of an organization’s email database via tactics, such as:
- Making sure the user experience on your site is optimal
- Creating a dedicated page on your website where users can directly land from your marketing efforts
- Leveraging social channels for giveaways, sweepstakes, contest, and more
- Enabling look-a-like audience targeting
