From a marketing perspective, all too often Marketers stay in their lane and the entire organization suffers as a result. In order for a company to achieve its potential from a Marketing-ROI perspective, there needs to be close cohesion between senior managers along with Marketing and Sales departments to ensure everyone is on the same page with respect to objectives, quantifiable goals, actual results and feedback to improve performance.
Earlier in November, MoreVisibility was proud to sponsor WBR’s B2B Digital Conference in Miami, Florida. Marketers from around the globe gathered to discuss advertising and e-commerce trends for the business to business marketplace.
In a rare move for Amazon, the giant has partnered with Snapchat, to roll out a new visual product search feature within the Snapchat app. This innovative feature comes just in time for the holiday season – last year alone, US Snapchatters spent an extra 280 million hours on the app during the holidays. And with a staggering 186 million daily active Snapchat users, this is the perfect avenue for Amazon to reach a younger demographic on a large scale.
Q: Why Should You Be Aware of Mobile Marketing?
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