Earlier in November, MoreVisibility was proud to sponsor WBR’s B2B Digital Conference in Miami, Florida. Marketers from around the globe gathered to discuss advertising and e-commerce trends for the business to business marketplace. There were a variety of manufacturers, industrial companies, distributors and supply chain organizations who all were seeking the latest and greatest to ramp up their digital strategies.
The MoreVisibility team spent time at the show collaborating with business executives, to discuss the importance of an Omni-channel approach to marketing their products or services. Although most agreed on the importance of that strategy, many found it challenging to manage or produce unique content for offline and online efforts running in tandem. This was a featured part of the conference, when our own Khrysti Nazzaro joined the Keynote Panel session to give feedback and recommendations on how to effectively juggle those.
Our current client roster is very diverse as far as vertical markets, but we also have a healthy mix of companies selling to consumers as well as businesses. Several of our clients, and those we spoke to at this show, target both audiences. This requires unique targeting and content, to speak to each group differently, along with a comprehensive digital marketing plan, KPIs and an updated website.
If you’d like to discuss your 2019 B2B marketing objectives and goals, let’s talk!
