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Q: What Are Your Top Tips for Content Marketing?

When it comes to Content Marketing there are a range of things to consider for success.

Evergreen considerations include:

  • Identifying and knowing your audience and their needs
  • Developing a Content Strategy that aligns with business and audience goals

Constantly evolving considerations include:

  • Format – going beyond text to incorporate additional formats like video, etc.
  • Emerging Technology – like voice search considerations
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