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Data & Measurement 2018: ANA Conference Recap

MoreVisibility

MoreVisibility

MoreVisibility was proud to sponsor (alongside the shows’ main sponsor, Google) the ANA Data & Measurement conference, recently held in Orlando, Florida.  Marketers and Analysts, from a variety of companies and brands, were represented in full force and ready to talk numbers!  Our team had some great one-on-one consultations with attendees, discussing ways to improve their Web Analytics platforms and how those could do more and provide better insight for their organizations.

Data & Measurement 2018-ANA Conference

Some of the topics spoken on during this event included: managing data, cross-platform measurement and attribution, AI, predictive analytics and neuroscience marketing. Our team met incredible professionals, all of whom understood the importance of clean data and a comprehensive tracking strategy.

With consumers demanding more personalized content and expecting advertisers to predict their needs, behavioral science and data-driven content delivery are now requirements when considering a website build or curating content.  Ensuring the proper strategy to use all of this is critical, otherwise it will be a costly and timely endeavor to develop, without the results desired.

I will look forward to attending next year’s ANA Data & Measurement event, as this was likely one of the more engaging conferences I have attended in a long time.  The conversations had with other attendees were enlightening, with marketers discussing their real big-data and measurement challenges, while hearing first-hand from others on ideas to resolve them.

Are you challenged with similar Data Measurement and Web Analytics obstacles in your organization?  Let's chat!

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