MoreVisibility was proud to sponsor (alongside the shows’ main sponsor, Google) the ANA Data & Measurement conference, recently held in Orlando, Florida. Marketers and Analysts, from a variety of companies and brands, were represented in full force and ready to talk numbers! Our team had some great one-on-one consultations with attendees, discussing ways to improve their Web Analytics platforms and how those could do more and provide better insight for their organizations.
Some of the topics spoken on during this event included: managing data, cross-platform measurement and attribution, AI, predictive analytics and neuroscience marketing. Our team met incredible professionals, all of whom understood the importance of clean data and a comprehensive tracking strategy.
With consumers demanding more personalized content and expecting advertisers to predict their needs, behavioral science and data-driven content delivery are now requirements when considering a website build or curating content. Ensuring the proper strategy to use all of this is critical, otherwise it will be a costly and timely endeavor to develop, without the results desired.
I will look forward to attending next year’s ANA Data & Measurement event, as this was likely one of the more engaging conferences I have attended in a long time. The conversations had with other attendees were enlightening, with marketers discussing their real big-data and measurement challenges, while hearing first-hand from others on ideas to resolve them.