Ask The Expert



Q: Why Am I Not Ranking in Search for a Keyword That Is Important to Me?

It can be difficult to single out one reason why you’re not ranking in search for the keyword you want, since there are countless things search engines take into account when determining which pages to rank for which keywords.

However, there are several key factors from a content creation perspective that are important ranking factors. If your content is not ranking for the desired keyword you want, ask yourself these questions:

  1. Are you targeting the right keyword?
  2. Is your content optimized for that specific keyword?
  3. Do you have quality content that is relevant to what users are looking for?
  4. Are you sharing and promoting that piece of content online?
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