A phrase I hear quite often when folks describe the evolution and state of the Digital Marketing industry is “mature”. There’s a bunch of truth to that as many organizations have reached a point whereby the fundamentals of their efforts (SEO, SEM, Analytics, Social) are in place and programs are performing in a reliable / hopefully profitable manner.
No matter what products or services you offer, or how mature your business is, the goal of your website should be to quickly and clearly address your visitor’s needs and questions in order to garner trust and turn them into customers.
My team is working on a video strategy and I want to make sure we are optimizing for search. What are the most important things for us to focus on?
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