Q: My team is working on a video strategy and I want to make sure we are optimizing for search. What are the most important things for us to focus on?
- Holistic strategy across search, social, and advertising
- Involve all team members that may use video
- Have those team members develop clear requirements for their channels
- Establish a clear framework that your videos will fall into, such as Googles Hero, Help, Hub framework
- Hold brainstorm meetings with all team members to identify
- Topics
- Video lengths and cuts
- How to best repurpose videos
- For search, specifically,
- First, focus on topics and keywords
- Second, analyze competitor topics through a Gap analysis
- Third, define a process for developing outlines and scripts for your videos that account for keyword targeting and user intent
- Lastly, ensure you have an established process for post-production to include things like transcripts, timestamps, annotations, and end cards
