Q: What Should I Expect to See as a Result of the Upcoming Changes to Bing Search?
By the end of March, Bing will power 100% of Yahoo’s desktop and mobile search. This is a big change from the current partnership where Bing powers just 51% of Yahoo’s desktop search. Some considerations to account for:
- More mobile traffic from Bing
- 10 – 15% increase in overall Bing search traffic
Be prepared by raising your Bing Ads budgets 15 – 20% so you are ready to receive the increased traffic.
