Ask The Expert



Q: What Should I Expect to See as a Result of the Upcoming Changes to Bing Search?

By the end of March, Bing will power 100% of Yahoo’s desktop and mobile search.  This is a big change from the current partnership where Bing powers just 51% of Yahoo’s desktop search.  Some considerations to account for:

  • More mobile traffic from Bing
  • 10 – 15% increase in overall Bing search traffic

Be prepared by raising your Bing Ads budgets 15 – 20% so you are ready to receive the increased traffic.

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