In this C3 Virtual session, Matt Crowley, Vice President of Digital Services, discusses how B2B organizations can achieve alignment on their SEO and Content strategy.
One of the (many) elements that propelled the growth of the Internet was the fact that websites provided much greater flexibility in terms of a company being able to modify their message and conversion points than anything before it.
It’s a true marketing requirement to have a strategy that encompasses a variety of different channels, including those beyond digital. More and more we see the customer journey take multiple twists and turns, as they research and compare products or services or brands.
As we all know, the Digital Marketing industry is changing every day. New tools and technologies are emerging, innovative thinkers are putting a fresh spin on existing tactics, and the expectation for good content continues to rise.
Q: What Factors Should I Consider When Comparing Paid Campaign Data Year Over Year?
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