Q: Now That Podcast Results Display in Google Search, What Should We Do as an Organization Next?
Google recently announced that it is finally rolling out the ability for a user to search, find and play podcasts directly in Google Search across Android, iOS, and desktop browsers.
Organizations should keep the following top of mind with this latest announcement:
- Structured Data Markup: Implementation of Structured Data Markup for your podcasts will enable your podcast to appear in Google Search results and Google Podcasts.
- Rethink Your Content Strategy: With this expanded visibility, podcast should now play a more prominent role in your overall Content Strategy plan and be integrated with your other content efforts.
The expanded visibility of podcasts provides additional opportunities for users to engage with your content. Your technical and content strategy team should collaborate to maximize this opportunity.